The starting point
The business goal, growth constraint and priorities.
Success Stories · eCommerce & Lead Generation
See the systems behind the growth.
Two growth stories. The decisions behind online revenue and a European partner network — from the first visit to the first order.
Join the Space Ads newsletter. Your welcome pack includes two presentations covering the starting point, strategy, implementation and results.
Get the Success Stories2 presentations · 116 slides
eCommerceFrom €428K to €2.819M in monthly revenue.Apparel & footwear · International growth · 24 monthsLead Generation40% more leads. 82% more active partners.Cookware brand · Partner network · 12 months
Two separate engagements. Explore the starting point, decisions and scope of results.
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Understand the decisions
behind the results.
From goals and constraints to channel selection, implementation and optimisation. Explore what changed and why, across two different sales models.
Strategy and decisions
The role of campaigns, creative, the website and the sales journey.
Execution and outcome
What changed, how we measured the effect and what the data shows.
01 / eCommerce24 months
eCommerce: a system for growth across markets.
From €428K to €2.819M in monthly revenue across an international portfolio spanning the EU, UK and USA, with controlled ROW tests. Explore the local offers, feeds, buying journeys and test rules that supported expansion.
Apparel & footwear · International growth
- monthly revenue
- +559%
- revenue multiple
- 6.59×
- monthly revenue uplift
- +€2.391M
- start to final comparison
- 24 months
The starting point
At €428K in monthly revenue, the brand had room to grow internationally. A shared language alone did not make prices, seasons or customer expectations the same. The challenge was choosing where to expand, making each buying journey feel local and deciding when to share campaign learning or split a market.
The decision connecting the work
Every market had to earn its budget.
The EU, UK and USA formed the main portfolio. Australia, Canada and New Zealand were assessed through controlled tests. Local product fit, contribution margin and the customer journey informed the next budget decision.
Choose the next market
Demand, local economics and buying behavior shaped the launch order. Country-level results informed the next decision.
Localize the whole buying journey
Search language, creative, feeds, currencies and landing pages changed together. US and UK copy followed their local buying contexts.
Scale where the evidence supports it
Shared campaigns where compatible; local control where needed. Local email and SMS supported the next purchase.
Compare the starting point and the result
| Metric | Start | 24 months |
|---|---|---|
| Monthly store revenue | €428,000 | €2,819,000 |
| Revenue multiple | 1.00× | 6.59× |
| Monthly uplift vs starting point | — | +€2,391,000 |
| Revenue growth vs starting point | — | +559% |
Start vs month 24 across the store's market portfolio, on one EUR reporting basis. Headline figures are monthly revenue, not cumulative revenue over two years. +558.6% is rounded to +559%. EU, UK and USA were the core portfolio; ROW means Australia, Canada and New Zealand tests.
Get both presentations02 / Lead Generation12 months
Lead Generation: from application to active partner.
82% more new active partners a month, with a 26% lower media cost per partner. See how local-language pages, qualification and faster follow-up connected acquisition to the first order.
Cookware brand · Partner network
- monthly applications
- +40%
- application-to-partner close rate
- +30%
- new active partners / month
- +82%
- media cost per active partner
- −26%
The starting point
The German core market generated 8,000 applications a month, but only one in 80 became an active partner. The first call took 46 hours and 70% of applications came from instant forms. Expansion needed a stronger acquisition journey and a clear decision on which markets deserved more budget.
The decision connecting the work
The cheapest application can be the expensive way to recruit.
In the month-12 source comparison, VSL-page leads cost €3.68 versus €1.50 for instant forms. Yet media cost per active partner was €164 versus €300. The story explains the pages, qualification and follow-up behind that difference.
A local reason to apply
Four partner types, specific USPs and local-language VSL pages. Google and Meta led acquisition; TikTok supported video reach.
A conversation in the right language
Calls within two hours, qualification rules and available caller slots improved the share of applications reaching a qualified call.
A first order, not just a form
Clear terms after the call, email/SMS follow-up and first-order statuses returned to campaign measurement.
Compare the starting point and the result
| Metric | Start | 12 months |
|---|---|---|
| New active partners / month | 100 | 182 |
| Applications / month | 8,000 | 11,200 |
| Application-to-partner close rate | 1.25% | 1.63% |
| Time to first call | 46 hours | 2 hours |
| Media budget / month | €24.0K | €32.5K |
| Media cost per active partner | €240 | €179 |
Anonymised brand. Month 1 vs month 12; monthly figures, rounded. Acquisition cost covers media only; fees, creative and tools are separate. Source comparisons do not isolate the VSL effect. Austria and the Netherlands scaled; Switzerland went on hold.
Get both presentationsFrom reading to decisions
Find your next growth opportunity.
Use the stories to challenge your own sales journey. Where is the constraint: acquisition, conversion, retention or follow-up? Better questions help you choose the next useful action.
Get both presentationsQuestions for your business
- Which business outcome needs to change?
- What currently limits that outcome?
- Which stage of the journey should improve first?
- What evidence would show that the change works?
Before you download
Questions, answered.
What will I receive?
The ecommerce story covers an international portfolio with the EU, UK and USA as its core and controlled ROW pilots. Its revenue result is portfolio-wide, not EU-only. The lead-generation story covers a European cookware partner network: Germany plus tests in Austria, the Netherlands and Switzerland. The pack contains two presentations, 116 slides in total: the starting point, decisions, implementation and results.
How do I get access to the presentations?
Join the Space Ads newsletter and confirm your address using the email link. After confirmation, you receive access to both presentations for 30 days.
Is newsletter signup required?
Yes. The presentations are a newsletter welcome pack: practical insights, case studies and information about our services, up to 2 marketing emails in 7 days. Consent is explicit and you can withdraw it at any time. Unsubscribing does not remove access during its 30-day validity period.
How should I interpret the results?
These are two separate engagements with different starting points and comparison periods. Each story states its data scope, definitions and limitations. The results describe that engagement; they are not a forecast for another business.
Who are these success stories for?
For founders and leaders responsible for marketing, ecommerce or sales. The ecommerce story helps you examine acquisition, conversion, order value and retention. The lead generation story explores qualification, response speed and the journey to a paying customer.
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