Space Ads Knowledge base
Browse our articles + stay current with industry standards.
A TikTok Ads audit in the Smart+ and GMV Max era — 10 areas, a 5-day plan, hard 2026 thresholds (EMQ ≥ 6, hook rate ≥ 25%, 50 conv/7d). Measurement before automation, creative as lever number one.
There is an official Merchant API MCP from Google, but it is a developer documentation assistant, not a feed-management tool. Here is what is official, what community servers actually do, and how global e-commerce teams should treat product-feed access.
Meta Ads MCP is Meta's official AI connector for Facebook and Instagram advertising. It can read performance data and create or edit campaigns, so the real question is not only how to connect it, but how to govern write access across serious ad accounts.
Google Analytics MCP is Google's official read-only server for connecting an AI assistant to GA4. It can answer reporting, funnel and real-time questions from your property, but it still needs clean measurement and clear data-governance rules.
Google Ads MCP is Google's official open-source server for connecting an AI assistant to Google Ads data. It is read-only, useful for reporting and diagnostics, and safest when agencies treat access, prompts and client data as part of governance.
A practical guide to Marketing Mix Modeling in 2026: when MMM makes sense, how Google Meridian and Meta Robyn compare, what data is needed, and how to run a realistic pilot.
A practical guide to incrementality testing, geo experiments, Conversion Lift, iROAS and Meridian GeoX for teams that no longer trust platform attribution alone.
A practical server-side tagging guide for performance teams: what sGTM really does, when to use Google Cloud or Cloudflare, how it supports Meta CAPI, Enhanced Conversions, Consent Mode and first-party measurement.
A practical Microsoft Ads guide for advertisers: when Bing Ads is worth testing, how Search, Shopping, Performance Max and Audience Network work, how to import Google Ads campaigns and how to measure incremental results.
A practical Allegro Ads guide for international brands entering Poland and CEE: Sponsored Offers, Display Ads, marketplace availability, reporting, attribution and budget split versus Google Shopping.
A practical guide to agentic AI in marketing: what AI agents are, how they differ from automation, which agency workflows to automate first, and how to keep control.
A practical guide to AI ad copywriting: how to brief ChatGPT, Claude and Gemini, write prompts for Google Search, Meta, TikTok and email, and validate AI-generated copy before testing.
A practical Black Friday 2026 planning guide for e-commerce teams: September-to-November timeline, Google, Meta, TikTok and retail media structure, budget rules and tracking checklist.
A practical guide to Google AI Max for Search campaigns: what it changes, how keywordless matching, URL expansion and text customisation work, and how to test it without losing control.
A practical guide to AI UGC ads: when AI-generated creators, avatars and scripted video tools help paid social performance, when they fail, and how to handle disclosure, testing and compliance.
A practical guide to ChatGPT Ads in 2026: rollout countries, supported accounts, ad placement, CPC buying, privacy rules, measurement and how brands should prepare for pilot campaigns.
A practical GEO and AEO guide for AI search: how to structure content so Google AI Overviews, ChatGPT, Perplexity and other answer engines are more likely to understand, retrieve and cite your brand.
A practical comparison of AI video generators for advertising: Google Veo, OpenAI Sora, Kling and Runway, with workflow advice for paid social, UGC-style creatives and agency testing.
UTM parameters help Google Analytics identify campaign traffic from email, social, partners, QR codes and other external links when they are used with a clear naming convention.
Push notifications can support sales, retention and service journeys when they are timely, permission-based, segmented, preference-aware and measured for incremental impact.
Product recommendations can improve discovery, cross-selling, upselling and AOV when they are relevant, measured and privacy-aware.
A sales campaign needs a clear offer, conversion goal, tracking, creative, landing page and optimisation plan across Meta, Google and owned channels.
Messenger Ads can generate valuable conversations, but performance depends on channel fit, response speed, automation, CRM handoff and business outcomes.
Video marketing can build awareness, explain offers, support sales and improve retention when every video has a clear brief, channel fit and measurement plan.