Lead generation that gives sales better conversations, not more form fills.

We connect campaigns, landing pages, lead qualification and your CRM into one acquisition system. The result is not simply a longer contact list, but more prospects your sales team wants to speak with — and the data to show which campaigns become opportunities and customers.

We define a valuable lead before launch

(before the first dollar is spent, we agree who sales should speak to and what makes an opportunity worth pursuing)

Channels matched to how customers buy

(Google reaches people already searching, Meta creates consideration and LinkedIn puts B2B offers in front of decision-makers)

Measured beyond the form fill

(campaigns connect to your CRM so you can see qualified lead cost, sales opportunities and customers won)

  • Running campaigns since 2018
  • Daily audits across 25+ accounts
  • Your accounts, always

Assess your lead generation opportunity

Tell us about your offer and current process. Within 24 hours, we'll reply with where we see the strongest opportunity to improve.

Rafał Chojnacki
Rafał Chojnacki
CEO & Growth Strategist

30 minutes • no obligations

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Lead generation is a system, not a form fill

Advertising is only one part of the result. The offer, landing page, form, response time and sales process all shape lead quality. We connect those parts and improve the constraint that is holding sales back.

An offer worth responding to

We clarify what prospects get when they respond — a quote, assessment, consultation, demo or useful resource. Better bidding cannot rescue an unclear offer.

A focused landing page and form

The page continues the promise made in the ad, and the form asks only what sales needs for an initial qualification. This filters poor-fit enquiries without making good prospects work too hard.

Qualification and sales handoff

New enquiries can be scored and assigned to the right person in your CRM as soon as they arrive. Sales sees which conversations deserve attention first.

Fast follow-up

We set up alerts, automated acknowledgements and routing rules so an interested prospect is not left waiting while their need — and attention — moves elsewhere.

Measurement through to sales

Calls, forms and CRM stages connect back to campaigns. You can see which sources produce qualified conversations, opportunities and customers — not only clicks.

Optimization based on lead quality

We improve creative, audiences, keywords and bids using feedback from the sales process. Budget moves toward better opportunities, not simply cheaper form fills.

Channels matched to the way your customers buy

We do not begin with a favourite platform. We identify where the right prospects can be reached, how close they are to a decision and what a valuable enquiry costs from each source.

Google Ads — reach people already searching

Search campaigns put your offer in front of prospects actively looking for a service or solution. We start with the queries closest to a buying decision.

Meta Ads — create and capture demand

Facebook and Instagram introduce the offer before prospects actively search. Landing pages or native lead forms then turn that interest into an enquiry.

LinkedIn Ads — reach specific B2B buyers

Target selected roles, seniority levels and companies when reaching the right decision-maker matters more than generating a large volume of inexpensive leads.

Landing pages and SEO — convert and compound

Focused landing pages turn paid attention into enquiries, while useful search content builds trust and creates an additional source of leads over time.

One partner for the complete acquisition process

From strategy and landing pages to campaigns, CRM handoff and sales measurement. You get clear ownership and a complete view of what happens after the media spend.

Strategy and offer

We define the ideal lead, sharpen the reason to respond, select each channel's role and set the target acquisition economics before media spend begins.

Landing pages and lead forms

We create pages and native Meta or LinkedIn forms that match the ad and collect the information needed to assess each enquiry.

Campaign build and launch

We prepare campaign structure, audiences, keywords, creative and tracking. Before launch, you know what we will test and how success will be evaluated.

CRM and lead handling

Forms connect to your CRM, enquiries are assigned using agreed rules and sales is prompted to follow up while interest is still high.

Sales outcome measurement

We track forms, calls and downstream CRM stages to show the cost of a qualified lead and, where data allows, customers acquired from each source.

Optimization and clear reporting

Campaign changes reflect lead quality and sales feedback. Reporting shows what happened after the enquiry, not only how many people clicked.

Transparent fees that do not reward higher ad spend

Our standard model is a flat fee for an agreed scope. When lead quality and sales outcomes can be measured reliably, part of our compensation can be tied to performance.

Flat management fee

Predictable pricing based on scope and complexity rather than a percentage of ad spend. We can increase media investment when performance supports it without automatically increasing our fee.

Management plus a performance bonus

A base fee is paired with a bonus for agreed qualified-lead or sales results above a baseline. This model works best once the CRM provides reliable quality and outcome data.

Pay per qualified lead

For selected projects, we can charge for leads that meet agreed criteria. The definition, validation method and exclusions are documented before launch so both sides measure the same outcome.

Whatever the model, we document what qualifies as a lead, how it will be validated and which enquiries are excluded. Performance-based terms follow a measurement period so the agreement is built on real data rather than assumptions.

When paid lead generation makes commercial sense

The strongest fit is a business that knows customer value, has a clear offer and can respond quickly when a new enquiry arrives.

It makes sense when

  • The value and margin of a new customer can support media spend, lead handling and continued campaign improvement.
  • You have a clear offer and a sales team or process that responds quickly and can guide prospects toward a decision.
  • Lead quality and sales outcomes can be recorded in a CRM, or that measurement can be implemented at the start of the engagement.
  • You operate in services, B2B, real estate, home services, finance, insurance or another market where a sale begins with an enquiry.

Not yet, when

  • No one owns fast follow-up. More traffic will not fix a missing sales process.
  • Customer value or margin cannot yet support the cost of paid acquisition.
  • The only success metric is the cheapest possible form fill, regardless of lead quality or sales outcomes.

Lead generation adapted to your market

A law firm, a homeowner service and a B2B software company do not win customers in the same way. Explore the playbook for your industry and see what the right acquisition process can involve.

From diagnosis to a repeatable source of sales opportunities

We start with the commercial numbers and sales process. Campaigns launch only after that foundation is clear, and budgets grow where qualified leads become customers.

Audit and acquisition plan

We review your offer, previous campaigns, sales process and CRM data. Together we define the right prospect, viable lead economics and the channels worth testing first.

Build and launch

We prepare the landing page or forms, campaigns, creative and measurement. Enquiries connect to your CRM, and testing begins against a plan you have already reviewed.

Optimize and scale

We compare sources by lead quality and sales outcomes. More budget moves to the campaigns producing valuable conversations and customers; weak elements are improved or switched off.

Different models, one operating standard

A cross-section of work across premium e-commerce, marketplaces, local lead generation and ticketed experiences. Each story shows how the right strategy, capabilities and operating cadence come together around the business model.

Top Clutch Digital Marketing Company Warsaw 2026
5.0 on Clutch

See what our clients say about us

Verified reviews on Clutch — the global B2B review platform. Our reviews come from real clients who delivered measurable results with us.

“With Space Ads' support our client saw great month-over-month results in online sales and traffic. The team was responsive, available and budget-aware. They also adapted strategies and tactics to deliver even better outcomes.”
Read all reviews

Selected portfolio

Brands that scaled their results with Space Ads.

Plein Sport
Embassy London
Iluzjonista Y
Sykomat
Glantier
Diuvie

Strategy and execution under one line of accountability

The way we work is consistent across every scope: the business objective comes first, each capability has a defined role, and decisions are made against real business numbers.

Direct strategist contact

You work with the person responsible for direction, priorities and delivery — not a layer of account managers.

Infrastructure on your side

Accounts, analytics, automations, creative and data stay yours from day one — no dependency on the agency.

A daily decision rhythm

We connect marketing and analytics data in one operational view, so evidence turns into priorities and action quickly.

No long lock-ins

A 14-day rolling notice, a clear billing model and a clean handover if you decide to stop.

2018
agency founded
180+
accounts since 2018
98%
client retention
5.0/5.0
Clutch rating

Lead generation — questions worth asking

What does a lead generation agency do?

A lead generation agency builds and manages the process that turns marketing activity into sales enquiries. At Space Ads, that can include the offer, Google Ads, Meta Ads, LinkedIn Ads, SEO, landing pages, lead forms, CRM connections, qualification rules and campaign measurement. The goal is not simply more contact details; it is a repeatable source of conversations with potential customers.

Which channel is best for lead generation?

The best channel depends on how customers buy. Google Ads works well when prospects already search for the service. Meta Ads can introduce an offer before active search begins, while LinkedIn Ads can reach specific B2B roles and companies. We choose the initial mix based on customer value, available demand, sales cycle and the cost and quality data each campaign produces.

Does Space Ads offer pay-per-lead or performance pricing?

Yes, when the result can be defined and measured reliably. Our standard model is a flat management fee that is not calculated as a percentage of ad spend. We can also agree a performance bonus or a fee per qualified lead. Before using an outcome-based model, we document qualification criteria, validation rules and a data-based baseline.

What is a qualified lead?

A qualified lead is an enquiry that meets agreed criteria for a potential customer. Depending on the business, this may include the right customer type, location, need, budget, timeframe and valid contact details. We define those criteria with you before campaigns are optimized around them.

Which industries do you run lead generation for?

We support businesses where a sale begins with an enquiry and customer value can justify paid acquisition. This includes real estate, home services, solar, finance and mortgage, insurance, legal, medical and B2B services. Before an engagement, we assess the offer economics, available demand and the team's ability to follow up with leads quickly.

How do you measure lead generation performance?

We connect ad data with forms, phone calls and sales stages in your CRM. Reporting can then show total enquiries, cost per qualified lead, sales opportunities and — when the data is available — customers and revenue generated. This allows budget to follow the sources producing business outcomes rather than clicks alone.

Let's see whether we can build a better source of qualified leads for your business.

Tell us about your offer, customer value and current source of enquiries. On the first call, we'll assess the strongest channel opportunity, the main constraint on growth and whether working together makes commercial sense.

Rafal Chojnacki

Rafal Chojnacki

CEO & Growth Strategist

Describe the current situation. We'll reply with a specific next step.

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