Space Ads: performance marketing for companies ready to scale results
Space Ads is a performance marketing agency based in Warsaw, Poland, founded in 2018 by Rafal Chojnacki. We run paid media campaigns built around business outcomes for companies in e-commerce, D2C, marketplace, SaaS, B2B and lead generation — across Google Ads, Meta Ads, TikTok Ads and other paid media channels.
We do not simply “manage campaigns.” We build paid acquisition systems that have to prove themselves in the numbers: revenue, margin, customer acquisition cost, lead quality and real contribution to growth.
The Space Ads model was shaped by experience on both sides of the table. Rafal Chojnacki first worked on the agency side, building campaigns and managing digital marketing projects. Later, as eCommerce Manager for Big Star and VRG brands — Vistula, Wolczanka and Bytom — he managed agency relationships from the client side and evaluated agencies based on business impact.
That experience became the operating standard at Space Ads: direct collaboration with a strategist, ad accounts owned by the client, no long-term lock-ins, daily diagnostics through Space Ads OS and decisions made through the lens of business performance — not isolated platform metrics.
This approach is reflected in our client reviews on Clutch, where Space Ads is rated 5.0/5.0 based on 21 verified reviews.
Space Ads in numbers
Why Space Ads exists
Space Ads was created because too many paid media partnerships stop where the real work should begin: inside the ad platform, inside the monthly report, inside a few metrics taken out of business context.
The problem is rarely just CPC, CTR or ROAS from one channel. Growth usually breaks deeper in the system:
- in margin,
- in product availability,
- in lead quality,
- in cash flow,
- in attribution,
- in creative fatigue,
- in account structure,
- in product feeds,
- on landing pages,
- in the lack of fast diagnosis when performance starts to drop.
Our operating principle is simple: performance marketing must be a business function.
We show the data, explain the decisions, document the changes and keep the infrastructure on the client’s side. Campaigns still need strategy, creativity and speed — but every recommendation has to survive contact with the numbers.
We are not interested in marketing that only looks active. We are interested in a system that detects problems faster, reallocates budget more precisely and helps scale performance without losing control.
Rafal Chojnacki, founder
Founder & Performance Strategist
My path into performance marketing began at the Poznan University of Economics and Business, where I led the Student e-Commerce Scientific Club. We organised the Innovations in Marketing conference, I presented on augmented and virtual reality in e-commerce, and later ran a workshop called “Online Store from Scratch,” where participants built their first online stores. I graduated from the same university with a master’s degree in economics.
After university, I worked at a marketing agency — first as a specialist, later as a project manager. That experience showed me how campaigns are built, how ad accounts are structured and where strong operational work truly changes performance.
Later, I moved to the client side as eCommerce Manager for brands including Big Star and VRG S.A. — Vistula, Wolczanka and Bytom. I was responsible for digital sales and worked with agencies not as a service provider, but as the person accountable for results.
That changed my standard for agency work. I saw clearly what most often blocks strong collaboration:
- reports that show numbers but do not explain the next decision,
- platform metrics disconnected from margin and real sales,
- slow reactions when an account needs fast diagnosis,
- long contracts used as a substitute for real value,
- communication filtered through people who do not make decisions on the account.
Space Ads is the answer to those experiences. It is a paid media agency that thinks like the person responsible for the client’s budget, while operating with the technical discipline required to manage complex advertising systems.
That is why I remain close to client work. The most important decisions rarely come from the ad platform alone. They appear when we discuss the business model, margin, product availability, lead quality, operational constraints and the numbers that actually determine growth.
How we work
Campaign management should not be outsourced clicking. It should be an accountable growth function. Space Ads works according to principles that give clients more control, faster diagnosis and better decisions.
Senior people close to the account
You work with the person responsible for strategy and account-level decisions. You do not lose time in multi-layer communication where questions pass through people who cannot move budgets, restructure campaigns or prioritise tests.
Business goals before platform metrics
ROAS, CAC, margin, product availability, lead quality and sales pipeline matter more than isolated wins in CPC or CTR. The ad platform is a source of data, not the goal of the work.
Accounts and data stay with the client
Ad accounts, pixels, audiences, feeds, dashboards and historical data remain on the client’s side. The agency’s job is to develop the acquisition system, not control access to the infrastructure.
Education instead of dependency
We explain the logic behind changes, including the tests we do not recommend scaling. A client who understands the account makes faster decisions and evaluates campaign impact more accurately.
Flexible commitment, serious accountability
The relationship continues because the work is useful, not because leaving is painful. We focus on a transparent cooperation model, clean account handover and full client control over critical infrastructure.
Full ownership of ad accounts
Google Ads, Meta Ads, TikTok Ads, GA4, pixels, feeds, creatives and dashboards belong to the client from day one. If the cooperation ends, nothing critical disappears with the agency.
Technology that shortens the path from problem to decision
Space Ads OS is our internal operating system for performance marketing. It connects ad accounts and analytics in one view, analyses around 14 million data points per month and highlights what needs human attention: anomalies, wasted spend, creative fatigue, tracking gaps, performance shifts and potential budget moves.
The system does not replace the strategist. It shortens the time needed to find the right problem. Decisions are still made by people who understand the account, the business model and the budget consequences on the client’s side.
Daily account diagnosis
Space Ads OS checks every connected account before the team starts the day, so strategists begin with diagnosis instead of manual data pulls.
Analysis at scale
Large accounts lose when nobody sees the full surface area of work. Keywords, ads, feeds, campaigns, ad sets and landing pages are analysed collectively, and every significant change has a documented reason.
One operational view
Google Ads, Meta Ads, TikTok Ads and GA4 live in the same working environment. A PDF report should never be the first place where a problem becomes visible.
Results of our work
Since 2018, we have managed over 180 campaigns for companies across different industries and sales models. We work with brands that need more than traffic — they need better media decisions, cleaner analytics and control over growth.
See the results in real case studies — including Big Star, Bytom and Zaxy.
See all success storiesPaid media channels we manage
Paid media is not one channel with different logos. Each platform plays a different role in the customer journey.
Google usually captures existing demand. Meta and TikTok help create demand, test messaging and scale creative. LinkedIn, Microsoft Ads and Pinterest make sense when they match the buying context, audience segment and measurement quality.
We build the channel mix around the business — not around a fixed service package.
LinkedIn Ads
B2B campaigns targeted by roles, companies, lists, account segments and buying context. We evaluate LinkedIn Ads by lead quality, pipeline and sales impact — not just cost per click.
Microsoft Ads
Additional search demand in the Bing ecosystem. Microsoft Ads can be a valuable extension of Google Ads when user profile, CPC and competitive pressure create room for efficient acquisition.
Pinterest Ads
Campaigns for categories where users plan, compare and collect inspiration before making a purchase decision. Pinterest Ads works especially well when visuals, intent and consideration time influence conversion.
Frequently asked questions
What does Space Ads do?
Space Ads is a performance marketing agency focused on paid customer acquisition. We manage campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Microsoft Ads and Pinterest Ads. Our work covers strategy, account structure, analytics, campaign optimisation, feed quality, creative testing and reporting tied to business outcomes.
Who does Space Ads work with?
We work with companies in e-commerce, D2C, marketplace, SaaS, B2B and lead generation. The best fit is a company that wants to treat paid media as a growth function, not just ongoing ad account maintenance.
When was Space Ads founded?
Space Ads was founded in 2018 in Warsaw, Poland. The agency was created for companies that need paid campaigns connected to revenue, margin, customer acquisition cost, lead quality or sales pipeline.
Who founded Space Ads?
Space Ads was founded by Rafal Chojnacki. Before starting the agency, he worked on the agency side as a specialist and project manager, and later on the client side as eCommerce Manager for Big Star and VRG S.A., including the Vistula, Wolczanka and Bytom brands.
How is Space Ads different from a typical paid media agency?
Space Ads works in a senior-led model, with direct strategist contact, client-side ownership of ad accounts and daily diagnostics through Space Ads OS. We evaluate advertising decisions by their impact on business performance, not only by metrics available inside ad platforms.
What is Space Ads OS?
Space Ads OS is our internal operating system for performance marketing. It connects ad accounts and analytics in one view, analyses around 14 million data points per month, detects anomalies and points strategists toward areas that need decisions. It supports strategists, but does not replace them.
Does the client keep ownership of ad accounts?
Yes. Google Ads, Meta Ads, TikTok Ads, GA4, pixels, feeds, audiences, dashboards and historical data stay on the client’s side. Space Ads develops the infrastructure, but does not take ownership of it.
How do you measure the real impact of campaigns?
We measure campaign impact through business goals and the performance of the full media mix, not only through conversions reported by individual platforms. We analyse ad platform data, GA4 and client-side business data. Where relevant, we use attribution analysis, incrementality testing or geo experiments.
How does communication work?
Communication happens directly with the strategist responsible for the campaigns, usually through Slack, email or another agreed channel. The client has access to the data, understands the logic behind changes and can see what is happening on the account.
Do you meet clients in person?
Yes. Most day-to-day work happens online, but we also meet in person when it helps with strategy, onboarding, workshops or broader business decisions. Space Ads is based in Warsaw and works with brands in Poland and international markets.
What does it mean that Space Ads works as a teal organisation?
A teal organisation is flat and self-managed, without rigid hierarchy. In practice, the client works closer to the person responsible for the account, decisions are more transparent and communication is faster, with fewer layers between the client and the strategist.
Where is Space Ads located?
Space Ads Sp. z o.o. is headquartered at Plac Bankowy 2, 00-095 Warsaw, Poland. The agency works with clients in Poland and international markets.
Let’s talk about your goals
During the first conversation, we will discuss your strategy, business goals and the places where growth is currently blocked.