LavardClassic menswear turned into a stronger online sales channel
Lavard had a strong showroom position and needed an online channel with the same commercial weight. We rebuilt the account structure, measurement and product logic so digital could support the brand’s retail strength instead of sitting beside it.
Brand context and starting point
Lavard is a Polish premium menswear brand with a strong retail footprint: suits, shirts, accessories and collections built around classic elegance. The online channel needed measurement, attribution and campaign structure strong enough to support the showroom business, not compete with it for the same customer.
Engagement priorities
- Move the brand’s strength from showrooms into the online channel — without cannibalizing in-store sales.
- Build measurement and attribution you can make budget decisions on.
- Raise return on ad spend to a level that justifies further scaling.
- Match campaigns to specific collections, not to a generic fashion template.
The business challenge
Lavard spent years building trust through showrooms. Digital growth required more than transferring that retail logic online. It needed measurement, attribution and campaigns that made the online store a partner to the showrooms. Without a clean structure and conversion trail, budget decisions were being made on an incomplete picture.
How we set up the work so results repeat.
We separated the paths: discovery, consideration, purchase, and returns. Each stage got its own budget logic, so remarketing does not inflate the apparent effectiveness of acquisition.
An orderly product catalog feeds the dynamic ads — the specific model comes back to the customer who already viewed it, instead of replacing the product with a generic brand message.
Reports and recommendations came fast, without waiting for the monthly summary cycle. We designed campaigns around specific Lavard collections and their season, not around a universal fashion template.
From strategy to ad accounts and creative.
Structure with clear roles
Each campaign type had a clear role in the funnel and its own way of being judged.
Purchase intent
Conversion + retargeting
Discovery
Scale
Messaging angles
This wasn't about polishing single lines. Each angle had to spark the right image of the brand, reinforce positioning, or help the buyer move to a decision.
A first impression built on cut and detail
The dynamic catalog brought a specific model back to the customer who had already viewed it — supporting the decision at the moment of considering a purchase.
Classic elegance in a contemporary language
Reels let us reach a younger audience without losing the brand’s classic positioning.
Menswear intent captured at the moment of decision
Search captured high purchase intent at the moment the customer was searching for a specific category.
Outcomes that mattered to the business.
Sales from Meta doubled at similar site traffic, which means the quality of traffic improved, not just the volume. Higher-intent traffic translated into revenue rather than activity inside the ad panel, and the first effects appeared within the first months.
- A clear rise in return on ad spend versus the starting point — the online channel justifies further scaling.
- Higher traffic quality — more sales at a similar volume of site visits, not just at greater scale.
- A measurable improvement in results already in the first quarter of the collaboration.
- A repeatable online sales model that supports the showrooms instead of competing with them for the same customer.
A company with a very professional and individual approach to the client.”
“ROAS more than doubled, and sales from Meta ads grew by over 100% at similar traffic on the site.”
Lavard shows how quickly a cleaner structure can change the quality of the account. A brand with a strong showroom position trusted the online channel, and the first months confirmed that digital could carry real sales weight. The important part was that decisions were made on concrete numbers, not on channel assumptions.”
Want to see where your sales system could run better?
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