Fashion accounts scale differently. Drops, returns, seasonality and SKU sprawl mean platform ROAS quietly stops matching the P&L. We rebuild the structure so it does — across Google and Meta first, then expansion only when it's incremental.
Full-funnel architecture built for fashion & footwear
(prospecting → retargeting → retention)
Feed, creative and measurement as a single system
(integrated execution across channels — one revenue-focused engine)
Decision-grade reporting across your paid media
(revenue, spend pacing, blended efficiency, incrementality signals)
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For DTC fashion & footwear teams spending £20k+/month.
Fit check first. If we can't materially move your numbers, we'll tell you on the call.
A cross-section of work across premium e-commerce, marketplaces, local lead generation and ticketed experiences. Each story shows how paid media, data, creative and operating cadence come together around the business model.
Verified reviews on Clutch — the global B2B review platform. Our reviews come from real clients who delivered measurable results with us.
Read all reviewsNot a generic playbook — a methodology designed specifically for fashion & footwear DTC brands scaling paid media.
Structured for fashion buying behaviour
Fashion buying cycles are uneven: drops, promos, returns and repeat behaviour. We build structures that handle seasonality and SKU complexity — without sacrificing efficiency.
From feeds and tracking to search, shopping, and creative — every layer is built to work as one system across your paid media.
Seasonal structures for SS/AW drops, collabs, and limited editions — with pacing that follows the fashion calendar.
One master feed powering Shopping + Catalogue: custom labels by season, profit tier, and sell-through — built for scalable budget allocation.
Iterate fast across static, motion, and short-form video — A/B tested on hook rate, thumb-stop ratio, CTR, and conversion impact.
Cross-device tracking (mobile → desktop → purchase) with server-side redundancy — so revenue is attributed to what actually drove the sale.
Targets set by profitability and inventory priorities — budgets shift by incrementality signals, not fixed channel splits.
Brand defence + non-brand capture + long-tail scaling — covering the full intent spectrum from browsing to buying.
Fashion & footwear has unique dynamics — seasonality, SKU complexity, visual-first buying, high return rates. Generic doesn't cut it.
Generic campaign structure
Same playbook for SaaS and fashion. No funnel thinking.
Feed is an afterthought
Broken titles, missing attributes, no margin-based segmentation.
Platform ROAS tunnel vision
Looks great in-platform, but revenue doesn't match.
Creative without a system
Random ad hoc creative, no testing cadence, no iteration.
No retention in paid
All budget on prospecting. Ignoring the customers you already have.
Reporting vanity metrics
CTR, CPC, impressions — nothing about margin or true efficiency.
Fashion-specific funnel
Prospecting → Retargeting → Retention, designed for seasonal buying.
Feed as a growth lever
Custom labels, margin tiers, enriched titles + key attributes.
Blended efficiency measurement
Platform numbers reconciled against the back-end every day. The version that matches reality, not the version that flatters the deck.
Systematic creative testing
Weekly variants, clear winners/losers, iteration on what the numbers showed last week.
Retention built into paid
LTV-based bidding, repeat purchase campaigns, loyalty audiences.
Decision-grade reporting
Revenue, spend pacing, blended efficiency, incrementality — weekly.
Fit check → audit → launch plan. Rollout starts after we sign.
Pre-signature · no commitment
Confirm goals, context, and whether we're a fit to proceed.
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We don't ask you to sign first. If there's a fit, we deliver an Account + Feed Audit and a Launch Plan — so you can judge our approach on substance, not promises.
A focused call to confirm goals, budget range, channel mix, and whether we're a fit to proceed.
We review your account structure, feed health, tracking setup, and creative mix — and surface the highest-leverage opportunities.
A practical, channel-specific strategy with clear launch priorities, testing roadmap, and decision rules — ready to execute from day one.
Equivalent to ~6–8 hours of senior strategist work + documentation.
If the Fit Check confirms alignment, we deliver both at no cost. If there's no fit, we part ways — no invoice, no obligation.
For DTC fashion & footwear brands spending £20k+/month on paid media.
Limited audit slots each month.
Long contracts and locked accounts are how agencies survive engagements they wouldn't otherwise. Each month renews because the work justified it — or it doesn't, and you walk in 14 days.
You speak directly with the senior strategist running your campaigns — via Slack, WhatsApp, or scheduled calls. No account managers, no layers.
Structured weekly reports with clear KPIs — revenue, blended efficiency, spend pacing, and incrementality signals. No vanity metrics, no guesswork.
Drop launches, seasonal peaks, sale windows — we plan 6–8 weeks ahead of every major moment, not the week before. Your paid media moves with your collection, not behind it.
14-day notice. Each month renews because the work justified it, not because a clause says it does.
Live dashboard with platform and back-end numbers reconciled daily. Direct admin on every account — nothing happens behind a screenshare.
Ad accounts, audiences, creative, conversion data — in your name from day one. We hand the keys back with nothing missing.
Thirty-minute fit check on your account — feed, funnel structure, where blended efficiency is leaking. We won't pitch — we'll either see something worth doing, or tell you we don't.
Drop us a line and we'll get back within 24 hours.
