Performance Paid Media for
Fashion & Footwear Brands That
Care About Brand + Profit.
Blended efficiency, controlled scaling, and decision‑grade reporting — across Google and Meta first, then expansion when incremental.
Full-funnel architecture built for fashion & footwear
(prospecting → retargeting → retention)
Feed, creative and measurement as a single system
(integrated execution across channels — one revenue-focused engine)
Decision-grade reporting across your paid media
(revenue, spend pacing, blended efficiency, incrementality signals)
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For DTC fashion & footwear teams spending £20k+/month.
Fit check → audit → launch plan. Rollout starts after signing.
Results that speak for themselves
Brands we run paid media for. The numbers come from their actual ad accounts, not slide decks.
Philipp Plein
Global performance strategy for a world-fashion icon
Plein Sport
Online growth in premium activewear
Billionaire
Performance marketing for the luxury segment
Global performance strategy for a world-fashion icon
We built a precise, multi-platform strategy that helped Philipp Plein scale online presence, showcase premium collections, and deliver results worthy of one of the most distinctive names in global fashion.
"Space Ads has delivered clear and measurable improvements across both performance and infrastructure. Better account structure, continuous optimisation across Meta and Google, ROAS and CPA up 20–25%, conversion up 10–20% on priority campaigns. On the technical side they fixed critical issues across tracking, feeds and integrations — data reliability up ~60–70% and decision time materially shorter. The result: more predictable performance, cleaner data, and a solid foundation for long-term scaling."
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Verified reviews on Clutch — the global B2B review platform. Our reviews come from real clients who delivered measurable results with us.
Read all reviewsFour Pillars of Fashion Growth
Not a generic playbook — a methodology designed specifically for fashion & footwear DTC brands scaling paid media.
Full-Funnel Architecture
Structured for fashion buying behaviour
Fashion buying cycles are uneven: drops, promos, returns and repeat behaviour. We build structures that handle seasonality and SKU complexity — without sacrificing efficiency.
The infrastructure behind the results
From feeds and tracking to search, shopping, and creative — every layer is built to work as one system across your paid media.
Collection Launch Playbook
Seasonal structures for SS/AW drops, collabs, and limited editions — with pacing that follows the fashion calendar.
Product Feed Enrichment
One master feed powering Shopping + Catalogue: custom labels by season, profit tier, and sell-through — built for scalable budget allocation.
Creative System & Testing
Iterate fast across static, motion, and short-form video — A/B tested on hook rate, thumb-stop ratio, CTR, and conversion impact.
Server-Side Tracking & Attribution
Cross-device tracking (mobile → desktop → purchase) with server-side redundancy — so revenue is attributed to what actually drove the sale.
Profit-Led Budget Allocation
Targets set by profitability and inventory priorities — budgets shift by incrementality signals, not fixed channel splits.
Search & Shopping Strategy
Brand defence + non-brand capture + long-tail scaling — covering the full intent spectrum from browsing to buying.
Most Agencies Treat Fashion Like Any Other Vertical
Fashion & footwear has unique dynamics — seasonality, SKU complexity, visual-first buying, high return rates. Generic doesn't cut it.
The Generic Agency
Generic campaign structure
Same playbook for SaaS and fashion. No funnel thinking.
Feed is an afterthought
Broken titles, missing attributes, no margin-based segmentation.
Platform ROAS tunnel vision
Looks great in-platform, but revenue doesn't match.
Creative without a system
Random ad hoc creative, no testing cadence, no iteration.
No retention in paid
All budget on prospecting. Ignoring the customers you already have.
Reporting vanity metrics
CTR, CPC, impressions — nothing about margin or true efficiency.
The Space Ads Approach
Fashion-specific funnel
Prospecting → Retargeting → Retention, designed for seasonal buying.
Feed as a growth lever
Custom labels, margin tiers, enriched titles + key attributes.
Blended efficiency measurement
Blended efficiency across all channels. Real business impact.
Systematic creative testing
Weekly variants, clear winners/losers, data-driven iteration.
Retention built into paid
LTV-based bidding, repeat purchase campaigns, loyalty audiences.
Decision-grade reporting
Revenue, spend pacing, blended efficiency, incrementality — weekly.
The Roadmap to Profitable Growth
Fit check → audit → launch plan. Rollout starts after we sign.
Pre-signature · no commitment
Fit Check Call
Confirm goals, context, and whether we're a fit to proceed.
- Business goals + timelines (revenue, growth, launches)
- Current channel mix + spend level (paid social / search / shopping)
- Constraints + resources (creative, catalogue size, markets, team bandwidth)
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See Our Thinking Before You Commit.
We don't ask you to sign first. If there's a fit, we deliver an Account + Feed Audit and a Launch Plan — so you can judge our approach on substance, not promises.
Fit Check Call
A focused call to confirm goals, budget range, channel mix, and whether we're a fit to proceed.
Account & Feed Audit
We review your account structure, feed health, tracking setup, and creative mix — and surface the highest-leverage opportunities.
Growth Strategy & Launch Plan
A practical, channel-specific strategy with clear launch priorities, testing roadmap, and decision rules — ready to execute from day one.
Equivalent to ~6–8 hours of senior strategist work + documentation.
If the Fit Check confirms alignment, we deliver both at no cost. If there's no fit, we part ways — no invoice, no obligation.
- Prioritised recommendations with screenshots + quick wins
- A launch plan with tests, budgets and decision rules
- Clear deliverables before any commitment
For DTC fashion & footwear brands spending £20k+/month on paid media.
Limited audit slots each month.