In Google Ads, results are decided in three places — account structure, intent mapping, feed quality. Most accounts have leaks in at least two. Space Ads OS audits all three every morning; your strategist rolls the changes the same day.
The first call tells you whether the account is worth the engagement — for both sides.
Business goal analysis
Decisions backed by data — every day
Google PartnerA cross-section of work across premium e-commerce, marketplaces, local lead generation and ticketed experiences. Each story shows how paid media, data, creative and operating cadence come together around the business model.
Verified reviews on Clutch — the global B2B review platform. Our reviews come from real clients who delivered measurable results with us.
Read all reviewsMost accounts use too many of them, badly. We pick the mix that matches the customer journey — not the one that fills out an agency dashboard.
Bottom-of-funnel by definition. The intent is already there — the question is whether your ad answers it better than the next ten.
Cheap reach, weak intent. Used carefully, it warms cold audiences before search picks them up. Used carelessly, it inflates impressions you never convert.
The biggest video inventory in the world, mostly skipped. The first five seconds are the entire creative brief — we treat them that way.
Image, price, reviews — in front of buyers with payment intent. Lives or dies on the feed underneath. Most accounts under-invest there by an order of magnitude.
Single campaign across every Google surface, optimised by their AI. Scales fast — and quietly cannibalises your other campaigns if you don't separate the economics underneath.
Top-of-funnel reach across YouTube, Gmail and Discover. Useful where the customer doesn't know they need the product yet — risky as a primary channel.
Visitors who looked but didn't convert. Cheap to re-engage, easy to over-frequency. We size caps before the budget goes anywhere.
If the conversion happens in a building, this is where the budget should land. Maps, Search, store visits as a measured outcome.
Every ad and analytics account, reconciled daily — 14 million data points a month, patterns that emerge only when channels are read together. Strategists still own decisions. The system stops them missing things at scale.
We analyse ≈ 14M data points monthly — a scale impossible to handle manually. Space Ads OS surfaces what's worth changing; decisions and final rollouts are executed by our strategists via API.
Three things the system does every morning, before the team opens the account.
Every account fully audited before the team starts the day. Strategists begin with the diagnosis, not the data pull.
Keywords, ads and landing pages reviewed in bulk — hundreds at once. Nothing slips through a 200-campaign account just because no one clicked into it.
What the team sees, you see — same day, same dashboard. Google, Meta, TikTok, GA4. No PDF reports. No quarterly reveal.
Numbers on the diagram are illustrative — every account behaves differently and the data has to be read on its own terms.
The work is deciding which queries are worth showing for — and which match types let Smart Bidding scale them without cannibalising the rest of the account.
Most accounts spend the same on a buyer query and an information query. Smart Bidding doesn't fix that on its own — query intent has to be encoded in the keyword and match-type structure first.
Keyword shortlists optimise for impressions. We optimise for the queries that convert at a margin you can live with — and exclude the rest before the bid algorithm finds them.
Negatives are where most accounts leak. We build them as a continuous part of the strategy, not as a quarterly clean-up.
The volume sits in head terms; the margin often sits in long-tail. We build the keyword set so Smart Bidding can find both without conflating them.
Broad / Phrase / Exact in concert — Broad scales reach with Smart Bidding, Phrase preserves context, Exact protects margin on the highest-intent queries.
Shopping and Performance Max scale on what's underneath them — Merchant Center health, feed quality, margin-aware ROAS targets. Most of the work happens there.
Image, price and reviews in front of buyers actively comparing products. Wins on feed quality more than on bid strategy.
Google's AI runs every surface at once. Powerful, opaque — and capable of eating your branded search spend if no one's watching the asset groups.
Re-shows the exact product viewed, often at a price the cart abandoner is now mentally anchored to. High intent, easy to overspend.
Setup, verification, and the daily monitoring that keeps disapprovals from quietly shutting off your best SKUs.
Titles, GTINs, attributes, structured data. The feed decides which queries trigger your products — most accounts treat it as a one-time export.
view_item, add_to_cart, purchase, basket value — wired into GA4 and reconciled against the back-end so optimisation runs on a signal that matches reality.
ROAS targets set against actual product margin, not the agency-default 400%. Different SKUs earn at different rates — the targets reflect that.
We'll review your product feed for free.
Search captures intent that already exists. When the buying cycle is longer than that, display and video earn their slot — but only if the creative survives the first five seconds.
Banners across the open web. Cheap impressions, attention you have to earn — useful for warming audiences search will eventually pick up.
Bumper, In-Stream, Skippable. The skip button is the brief — anything before the hook lands is wasted.
Native placements in Gmail, Discover and YouTube home. Closer to social in feel — judged by the same scroll-stop logic.
Hundreds of creative and video variants tested every month. Scale only what proves out — kill the rest before the algorithm learns the wrong lesson.
Most agency reviews focus on what's currently being done. Ours start with what isn't — the campaigns that don't exist, the negatives that haven't been added, the queries Smart Bidding has been allowed to spend on for too long.
Google Partner status and Clutch 5.0 mean we sit close enough to the platforms to know when their best practice contradicts your unit economics.
Every recommendation is backed by what the account actually did — not by what the platform's optimisation score thinks it should have done.
ROAS, CAC, payback period, contribution margin. The metrics that change finance meetings — not the ones that flatter quarterly reviews.
The bar on creative rises every quarter. We test enough volume to keep the account fresh, and rotate before fatigue — so the algorithm learns from the right examples.
"With Space Ads' support our client saw great month-over-month results in online sales and traffic. The team was responsive, available and budget-aware. They also adapted strategies and tactics to deliver even better outcomes."Read more reviews
No long contracts, no opaque dashboards, no buried fees. Each month renews because the work justified it — or it doesn't, and you walk in 14 days.
Space Ads OS audits structure, intent mapping and feed health every morning. Your strategist rolls the changes the same day. The lag between problem detected and problem fixed is hours, not weeks.
14-day notice. Each month renews because the work justified it, not because a clause says it does.
Live dashboard with platform and back-end numbers reconciled daily. Direct admin on every account — nothing happens behind a screenshare.
Ad accounts, audiences, conversion data, configurations — in your name from day one. We hand the keys back with nothing missing.
Thirty-minute call on your account — structure, intent mapping, the obvious leaks. We won't pitch — we'll either see something worth doing, or tell you we don't.
A 30-minute call on your account — structure, intent mapping, where the leakage is. We won't pitch — we'll either see something worth working on together, or we'll tell you we don't.
