Catalogue and marketplace
MagnusAccessories and instruments. Two buying rhythms.
A small accessory purchase and an instrument decision need different approaches. Budget, campaign roles and evaluation should reflect that difference.
Music & Audio · Poland
Illustrative image
At the heart of the project
Category-specific evaluation
Engagement scope
Google AdsFeed ManagementStarting point
The goal first. Then the right system.
Brand, model, price and category context help determine where budget belongs.
Magnus sells guitars, keyboards, drums, wind and string instruments, DJ and studio gear, stage lighting and PA systems. The business has traded since 1990 and combines an online store with physical retail.
- Business objective
- Direct budget to relevant products with different purchase values and decision times.
- What indicates progress
- Product-group performance; price and availability; client-provided margin context. No margin figures are public.
Inside the Decision
Different purchase values call for different decisions.
The challenge that shaped the direction
An inexpensive accessory and a high-value instrument should not receive identical budgets or evaluation horizons.
Our decision
Separate the range and use brand- and model-specific campaigns, informed by competitor analysis and seasonal demand.
Two buying rhythms
From strategy to action
A direction matters when it shapes the daily work.
Different purchase categories
Accessories and higher-value equipment were considered separately according to purchase value and behaviour.
The model rather than a general offer
Brand- and model-specific searches led as closely as possible to the item being sought.
Competition and seasonality
Competitor analysis, product positioning and demand before holidays and the school year informed campaign planning.
Engagement outcome
An outcome backed by the work.
Category-specific evaluation
Distinct campaign logic for different product groups.
The client reported satisfaction with campaigns and timely delivery.
In the client’s words
The client’s perspective.
Rating for this review
5.0/ 5
Published on Clutch
“We are pleased with the results of the campaign.”
Anonymous reviewer
E-commerce specialist · Magnus Hurtownia Muzyczna
Excerpt from the original Clutch review
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