Catalogue and marketplace
FX-Music GroupMany brands. Two paths. Clear decisions.
Over 40 portfolio brands and two buying paths. Campaigns are organised around manufacturers, models and the needs of dealers or musicians.
Music & Audio · Poland
Illustrative image
At the heart of the project
B2B and retail separately
Engagement scope
Google AdsFeed ManagementStarting point
The goal first. Then the right system.
Separating trade and retail helps evaluate each part of the business on its own terms.
FX-Music Group has distributed instruments, accessories and professional audio since 2002. Its range includes guitars, amplification, keyboards, percussion, wind and string instruments, microphones, and studio and stage equipment from more than 40 brands.
- Business objective
- Guide trade partners and musicians to the right offer, evaluating each decision type separately.
- What indicates progress
- Brand and product-group performance; B2B enquiry type; retail purchases. Over 40 brands describes portfolio size.
Inside the Decision
The same range can lead to different buying decisions.
The challenge that shaped the direction
A dealer buying for resale and a musician choosing an instrument have different needs. One account average obscures that distinction.
Our decision
Structure by brand and model, check product data and separate trade and retail paths.
Portfolio × buyer
From strategy to action
A direction matters when it shapes the daily work.
Portfolio organisation
Brand- or model-specific searches led to the relevant product rather than a broad category list.
Two buying paths
Trade partners and end customers were considered separately according to their decision type.
Feed and client knowledge
Checks on models and specifications in product data were combined with FX-Music’s knowledge of launches, seasonality and audiences.
Engagement outcome
An outcome backed by the work.
B2B and retail separately
Campaign structures organised by brands and models.
Separate evaluation logic for dealers and retail customers.
Your next step
Build campaigns around the economics of your offer.
Tell us where you want to go. In a 30-minute conversation, we will connect your goal with the growth constraint and a scope of work that makes sense for your business.
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Rafal ChojnackiCEO & Growth Strategist
