Catalogue and marketplace

APLUGOne model. One size. A relevant ad.

In a limited-stock range, variant availability is part of campaign relevance, alongside trust in authenticity and the buying experience.

Explore our approach

Fashion · Poland

Illustrative image

At the heart of the project

Variant availability

Engagement scope

Google AdsMeta AdsFeed Management

Starting point

The goal first. Then the right system.

Offer data and trust-building information support the same purchase decision.

APLUG sells sneakers, streetwear and collectibles from well-known sports and lifestyle brands. Much of the range is available in only a few units or a single size.

Business objective: Guide buyers to an available variant and address barriers to a first purchase.
What indicates progress: Model and size availability; consistency between offer and catalogue; authenticity, condition and delivery information.

Inside the Decision

A relevant ad leads to a pair the customer can buy.

The challenge that shaped the direction

With limited pairs available, a particular size can sell out. This is a category risk, not a published measurement of APLUG losses.

Our decision

Regular offer checks and a distinction between model-specific searches and broader store discovery.

Growth, Visualised · operating model

Model and size

Current offer

Catalogue and ad

Availability recheck

An available variant

From strategy to action

A direction matters when it shapes the daily work.

Offer before delivery
Variant and availability data help determine which destination an ad can use.
Google and Meta
Google addresses searches for a specific pair. Meta presents new arrivals and the character of APLUG.
Trust before purchase
Communication covers authenticity, product condition and delivery to address a first-time buyer’s questions.

Engagement outcome

An outcome backed by the work.

Variant availability

Campaign organisation that accounts for variants and availability.
Distinct roles for model searches, store discovery and trust-building information.

Your next step

Build campaigns around the economics of your offer.

Tell us where you want to go. In a 30-minute conversation, we will connect your goal with the growth constraint and a scope of work that makes sense for your business.

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