Catalogue and marketplace
GentaurPrecise search. Relevant product. Clear direction.
Specialist B2B search starts with the buyer’s language. Names, targets and catalogue numbers need to lead to the relevant part of the offer.
B2B · EU / USA
Illustrative image
At the heart of the project
Precision in B2B search
Engagement scope
Google AdsStarting point
The goal first. Then the right system.
Understanding intent helps distinguish a search for information from a search for a supplier.
Gentaur distributes antibodies, ELISA kits, enzymes, nucleic acid reagents and detection systems. Its customers include research laboratories, universities, and diagnostic and pharmaceutical teams across the EU and the United States.
- Business objective
- Reach specialist product buyers while accounting for territory and catalogue context.
- What indicates progress
- Query and product-page relevance; CTR; sales and customer numbers. Review results are historical.
Inside the Decision
In a specialist catalogue, precision is the strategy.
The challenge that shaped the direction
A highly specific search may concern a purchase or information. Researchers and universities can be customers; “academic” does not automatically mean “no purchase intent”.
Our decision
Group by targets, product families and catalogue numbers, with separate EU and US campaigns.
Intent → product
From strategy to action
A direction matters when it shapes the daily work.
Specialist terminology
The structure used targets, product families and catalogue numbers, with exclusions based on query intent.
A relevant destination
Product grouping aimed to shorten the route to a specific item in an extensive catalogue.
Territory and consultation
EU and US activity was evaluated separately. Advice and client consultation complemented Google Ads management.
Engagement outcome
An outcome backed by the work.
Precision in B2B search
The client reported increased CTR, sales and customer numbers.
Catalogue and territories organised for the B2B context.
In the client’s words
The client’s perspective.
Rating for this review
5.0/ 5
Published on Clutch
“We trust them completely. I can’t imagine finding better service anywhere.”
Djoumana Ounas
Pharmacist · Gentaur
Excerpt from the original Clutch review
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