We build the lifecycle flows and campaigns that turn a list you own into a retention revenue channel — welcome, cart, post-purchase and win-back — measured against sales, not just opens, and reported next to your paid channels.
Revenue from a list you own
(welcome, cart, post-purchase and win-back flows, not one-off blasts to a bought database)
Automations that run between campaigns
(lifecycle sequences triggered by behavior, synced with your store and CRM)
Measured in revenue, not open rate
(attribution tied to sales and repeat purchase, reported next to your paid channels)
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From lifecycle automations and segmentation to deliverability and revenue reporting.
Strategy and sending calendar
A plan for broadcasts and automations by segment and lifecycle stage, so email has a job beyond sending something this week.
Responsive templates
On-brand, mobile-first templates that render cleanly across inboxes and are quick to reuse for new campaigns.
Segmentation
Behavioural and lifecycle segments so the right message reaches the right people: engaged, lapsed, high-value and first-time buyers.
Lifecycle automations
Welcome, abandoned cart, browse abandonment, post-purchase, win-back and re-engagement flows, each tied to revenue.
A/B testing
Subject lines, offers and send times tested against opens, clicks and revenue, not guesses.
Deliverability
SPF, DKIM, DMARC, list hygiene and reputation monitoring so emails reach the inbox, not the spam folder.
Most email is broadcast to a bought list
Blasting a rented database burns sender reputation and rarely compounds. We build and grow the list you actually own, plus the lifecycle around it.
Strategy that does not sit in a deck
The plan is the templates, segments and flows we ship and measure, not a slide about engagement.
Email tied to the rest of performance
Email and automation share the same data layer as paid media, so retention revenue is measured and reported next to acquisition.
Email pays off most when you already have a list or transactions and want retention measured next to acquisition.
It makes sense when
Not yet, when
We start with the list and deliverability, then build the flows that earn revenue fastest.
Audit and setup
We review the list, segments, deliverability (SPF, DKIM, DMARC) and existing flows. You get a prioritised list of what to fix and build first.
Flows and campaigns
We build the core lifecycle automations and a campaign calendar, with templates and segments documented for your team.
Measure and improve
Revenue attribution per flow and campaign, a dashboard, and ongoing A/B tests. Email feeds decisions on retention and budget.
Email should build an asset you keep: your list, your flows, your data.
The list stays yours
Your ESP, list, templates and data stay on your side, with no dependency on the agency to keep sending.
Revenue you can see
Every flow and campaign is tied to revenue and reported next to paid channels, not in an isolated open-rate view.
Compliant from day one
Consent, preference management and deliverability set up so the program is safe and sustainable.
A cross-section of work across premium e-commerce, marketplaces, local lead generation and ticketed experiences. Each story shows how the right strategy, capabilities and operating cadence come together around the business model.
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The way we work is consistent across every scope: the business objective comes first, each capability has a defined role, and decisions are made against real business numbers.
Direct strategist contact
You work with the person responsible for direction, priorities and delivery — not a layer of account managers.
Infrastructure on your side
Accounts, analytics, automations, creative and data stay yours from day one — no dependency on the agency.
A daily decision rhythm
We connect marketing and analytics data in one operational view, so evidence turns into priorities and action quickly.
No long lock-ins
A 14-day rolling notice, a clear billing model and a clean handover if you decide to stop.
Email marketing is a channel for reaching people who opted in to hear from you, through broadcasts and automated flows across the customer lifecycle. In our model it is a retention revenue channel measured against sales, not just opens, and tied to the same data as your paid campaigns.
A newsletter is a scheduled broadcast to the whole list. Lifecycle email is automated: welcome, cart recovery, post-purchase and win-back flows triggered by behaviour. The revenue usually comes from the automated flows, while the newsletter keeps the list warm.
We build and grow the list you own rather than blasting a bought database, and we tie email to the same measurement as paid so retention revenue is real and reported next to acquisition. Deliverability and consent are set up properly, not bolted on afterwards.
It depends on scope: a few core flows plus a campaign calendar is a different effort from a full lifecycle program with segmentation, deliverability work and revenue attribution. We start with a fixed-scope audit, then a clear plan.
We work with the major ESPs and e-commerce lifecycle tools (for example Klaviyo and comparable platforms). The tool follows the plan of segments, flows and measurement, not the other way around.
We authenticate the domain (SPF, DKIM, DMARC), clean the list, warm sending where needed and monitor reputation, so emails reach the inbox rather than spam. Deliverability is a prerequisite for everything else in the program.
Tell us about your list and goal. We'll talk about lifecycle flows, deliverability and how email revenue gets measured next to your paid channels.
