Microsoft Advertising (formerly Bing Ads) reaches search demand that never touches Google — often at lower CPCs, with a more professional audience. We run search, shopping and audience campaigns for real results, import cleanly from Google, and report Microsoft alongside the rest of your channels.
Search demand Google doesn't reach
(Bing, Yahoo, DuckDuckGo and Ecosia across the Microsoft Search Network — often at lower CPCs and less competition)
A professional, higher-income audience
(desktop and work context, plus unique LinkedIn profile targeting layered onto search for B2B)
One report with the rest of your channels
(Microsoft spend next to Google, Meta and your other channels, judged on total profitability)
Tell us your current challenges — we'll reply within 24 hours.
30 minutes • no obligations
By submitting this form or contacting us by phone or email you accept the data processing described in our Privacy Policy. Controller: Space Ads Sp. z o.o. We process your data only to respond to your inquiry.
A second search channel that adds demand instead of moving budget around — worth it once Google is already working.
Incremental reach
The Microsoft Search Network covers searches that never touch Google. It's added demand, not budget moved off your existing campaigns.
Lower competition, lower CPC
Fewer advertisers bid here than on Google, so clicks are frequently cheaper — profitable volume you can scale once the account earns it.
Low setup friction
Campaigns import 1:1 from Google Ads, so the channel starts from a working structure. We then rework it for Microsoft's auction and audience.
Bing usage keeps climbing through Windows, Edge and Copilot defaults, and Microsoft is the only search platform with LinkedIn profile targeting — company, industry and job function layered onto search — which makes it a strong B2B channel.
From search on the Microsoft Search Network to the Audience Network, Shopping and LinkedIn profile targeting — reworked for Microsoft, not copied from Google.
Search on the Microsoft Search Network
Keywords, responsive search ads and bidding across Bing, Yahoo, DuckDuckGo and Ecosia — structured for profitability, volume and traffic quality.
Import and rework from Google Ads
We import your Google campaigns 1:1, then rebuild them for Microsoft's auction and audience — not a copy-paste that quietly underperforms.
Microsoft Audience Network
Native placements on MSN, Outlook.com and Edge for demand and remarketing beyond the search results page.
Shopping (Microsoft Merchant Center)
Product feed setup and Shopping campaigns, so e-commerce gets a second Shopping network alongside Google.
LinkedIn profile targeting
Layer company, industry and job function onto search — a targeting option unique to Microsoft, and a strong lever for B2B reach.
Daily optimization and reporting
Ongoing work on bids, search terms and exclusions, with results shown next to the rest of your channels in one view.
Additive, not a Google clone
Microsoft has its own auction, audience and search behaviour. We rebuild campaigns for it rather than mirroring Google and hoping the numbers hold.
Profitable volume, not just cheap clicks
Lower CPCs only matter if they convert. We scale where Microsoft returns against your business numbers, and hold back where it doesn't.
Tied to the whole acquisition system
We run Microsoft alongside Google, Meta and your other channels and judge it by total profitability and its share of your search demand.
It pays off most as an incremental channel — when Google is already scaled and you want more profitable search volume.
It makes sense when
Not yet, when
We start from your Google account and goals, so Microsoft adds profitable demand instead of duplicating spend.
Audit and import plan
We review your Google account and goals, decide what's worth importing and where Microsoft can add profitable demand. You get a priority list before anything goes live.
Build and rework
We import from Google, then rebuild structure, bids and exclusions for Microsoft's auction — and add Audience Network, Shopping or LinkedIn profile targeting where they fit.
Scale and report
We correct campaigns daily and raise budget where Microsoft clears your return thresholds. Results sit in one report with the rest of your channels.
Management should strengthen your profit, while access, data and campaign history stay on your side.
Your account and data
We run campaigns on your own Microsoft Advertising account — access, data and history stay with you from day one.
A management fee, not a cut of spend
Pricing is a flat management model, not a percentage of your ad spend. It's built to support your profit, not just a bigger budget.
Results in business numbers
We report sales, leads, margin and cost of acquisition — not just clicks, impressions and impression share.
A cross-section of work across premium e-commerce, marketplaces, local lead generation and ticketed experiences. Each story shows how the right strategy, capabilities and operating cadence come together around the business model.
Verified reviews on Clutch — the global B2B review platform. Our reviews come from real clients who delivered measurable results with us.
“With Space Ads' support our client saw great month-over-month results in online sales and traffic. The team was responsive, available and budget-aware. They also adapted strategies and tactics to deliver even better outcomes.”Read all reviews
The way we work is consistent across every scope: the business objective comes first, each capability has a defined role, and decisions are made against real business numbers.
Direct strategist contact
You work with the person responsible for direction, priorities and delivery — not a layer of account managers.
Infrastructure on your side
Accounts, analytics, automations, creative and data stay yours from day one — no dependency on the agency.
A daily decision rhythm
We connect marketing and analytics data in one operational view, so evidence turns into priorities and action quickly.
No long lock-ins
A 14-day rolling notice, a clear billing model and a clean handover if you decide to stop.
Microsoft Advertising, formerly Bing Ads, is the ad platform for the Microsoft Search Network — Bing, Yahoo, DuckDuckGo and Ecosia — plus the Microsoft Audience Network on MSN, Outlook.com and Edge. It runs search, shopping and native campaigns, and in our model we manage it for sales and margin, reported alongside your other channels.
Yes — that's the usual case. Microsoft is an additive search channel, not a replacement for Google. It reaches demand Google doesn't, often at lower CPCs, and it makes most sense once Google is already scaled and you want more profitable volume without piling into the same auction.
Yes. Microsoft Advertising imports Google campaigns 1:1, so the channel starts from a working structure with low setup effort. We then rework it for Microsoft's auction and audience rather than leaving a straight copy that underperforms.
The Microsoft Search Network skews toward an older, higher-income, desktop and work-context audience, which suits many B2B and considered-purchase advertisers. Microsoft also offers LinkedIn profile targeting — company, industry and job function layered onto search — which no other search platform has.
We treat Microsoft as its own channel with its own auction, not a Google mirror, and we tie spend to your business numbers rather than platform metrics like impression share. Microsoft runs alongside Google, Meta and your other channels, so we look at total profitability and where the incremental demand actually comes from.
Yes. We run campaigns on your account, and access, data and history stay on your side. We explain what we change and why, so the process stays transparent.
Tell us about your Google setup and goal. We'll talk about what's worth importing, where Microsoft can add profitable demand and how it should fit with the rest of your channels.
