Google Ads
Articles on paid search, Smart Bidding, Performance Max + Google Shopping campaigns. What really moves the dial in Google Ads Manager.
There is an official Merchant API MCP from Google, but it is a developer documentation assistant, not a feed-management tool. Here is what is official, what community servers actually do, and how global e-commerce teams should treat product-feed access.
Google Ads MCP is Google's official open-source server for connecting an AI assistant to Google Ads data. It is read-only, useful for reporting and diagnostics, and safest when agencies treat access, prompts and client data as part of governance.
A practical guide to Google AI Max for Search campaigns: what it changes, how keywordless matching, URL expansion and text customisation work, and how to test it without losing control.
A Google Ads audit reviews conversion tracking, structure, search terms, assets, landing pages, PMax, Merchant Center, budgets and business outcomes.
Google Merchant Center is the product data hub behind Shopping ads, Performance Max, free listings and product-rich Google experiences.
Dynamic Search Ads use website content to match searches, generate headlines and choose landing pages. In 2026, DSA strategy should focus on AI Max migration and URL control.
Google Ads keyword match types control how search queries match keywords. Learn broad, phrase, exact, negatives, Smart Bidding, campaign structure and search term workflows.
A keyword matrix turns keyword research into a structured SEO, PPC and content plan with intent, clusters, target URLs, status and priorities.
Keyword n-gram analysis breaks Google Ads search terms into recurring word patterns to find wasted spend, profitable intent, negatives and landing page ideas.
Programmatic campaigns automate digital media buying across display, video, CTV, audio and more. Learn when they make sense, how buying models work and what risks to control.
RTB is automated auction-based buying of individual ad impressions. Performance depends on inventory quality, supply paths, privacy signals, creative, frequency and measurement.
Performance Max is a goal-based Google Ads campaign type powered by Google AI. Learn how PMax works, what inputs it needs, when to use it, and how to measure ecommerce and lead generation campaigns.
Google remarketing re-engages people who already interacted with a website, app, YouTube channel, product or customer list. Learn how your data segments, GA4, Customer Match and exclusions work.
Google PLA, now usually called Shopping ads, use Merchant Center product data to show product images, titles, prices and store details. Learn how feed quality, PMax, Standard Shopping and profitability measurement work.
Dynamic remarketing personalizes ads using previous behavior and a feed or catalog. Learn how product IDs, events, Google Ads, Meta catalog ads, exclusions and measurement work together.
Demand Gen campaigns create demand across Google visual surfaces such as YouTube, Discover, Gmail, GDN and other eligible placements. Learn how Demand Gen differs from Search, PMax and Display, and how to launch it.
Google Ads Editor is a free desktop app for offline editing, bulk changes and campaign builds. Learn when to use it, how the workflow works and how to post changes safely.
Quality Score is a 1-10 keyword-level diagnostic for Search campaigns. Use it to find relevance, CTR and landing page issues, not as a standalone KPI.
Enhanced Conversions improve Google Ads measurement with hashed first-party data. Setup needs clean data, consent alignment, correct conversion hierarchy and diagnostics.
Customer Match lets Google Ads use first-party customer lists for remarketing, exclusions and supported audience workflows. Learn how matching, consent, match rate and segmentation work.
Google Ads API lets teams manage Google Ads through code: automate reporting, connect business data, upload conversions, audit accounts and manage many accounts at scale.
Sponsored links are paid search ads shown near organic results. Learn how they work, how they differ from SEO, when to use them, how to launch them and how to measure results.
Search advertising captures active demand, but performance depends on intent structure, match types, RSA copy, landing pages, budgets, query control and lead quality.
Google Shopping performance depends on Merchant Center health, product feed quality, campaign structure, margin, landing pages and measurement, not only bidding.