The technology decisions behind an online store that can actually be scaled: choosing between a hosted platform and a custom build, what ownership of the code and database really means, integrating order management and ERP, migrating without losing search visibility, and preparing product data for AI shopping surfaces.
A migration is not a data transfer with a launch date attached. It is a project with its own workstreams — URL mapping, integration parity, cutover sequence and post-launch verification — and the visibility you lose is lost in those workstreams, not in the platform choice.
Agentic commerce moves parts of the buying journey from a store interface to an AI assistant. Learn how assisted and native checkout differ, what ACP, UCP and AP2 do, and how to prepare product data, integrations, operations and measurement.
Vendor lock-in is not one clause in a contract — it is a set of dependencies across seven layers of your e-commerce tech stack. Here is the ownership audit you can run on your own store this afternoon.
