Google Analytics
What to do when GA4 data disagrees with your ad platform, how to tag transactional email UTMs + how to fix attribution after the Universal Analytics migration.
Google Analytics MCP is Google's official read-only server for connecting an AI assistant to GA4. It can answer reporting, funnel and real-time questions from your property, but it still needs clean measurement and clear data-governance rules.
A practical server-side tagging guide for performance teams: what sGTM really does, when to use Google Cloud or Cloudflare, how it supports Meta CAPI, Enhanced Conversions, Consent Mode and first-party measurement.
UTM parameters help Google Analytics identify campaign traffic from email, social, partners, QR codes and other external links when they are used with a clear naming convention.
A Google Analytics audit checks whether GA4 data is reliable enough for decisions: events, ecommerce, consent, referrals, UTMs, reconciliation and reporting.
Google Analytics 4 is the current Google Analytics standard. Learn how GA4 differs from Universal Analytics, why the event-based model matters and how to implement it properly.
Consent Mode v2 passes analytics, advertising and personalisation consent signals to Google tags. Implementation depends on CMP mapping, timing, testing and diagnostics.
Transactional email UTM tagging helps separate order confirmations, invoices, shipping updates and account emails from newsletters, lifecycle flows and marketing automation in GA4.
Bounce rate in GA4 means sessions that were not engaged. Learn the new definition, why it differs from Universal Analytics and how to optimise bounce by page intent.
Google Tag Manager manages analytics and advertising tags from one interface. Learn tags, triggers, variables, data layer, consent mode, server-side tagging and QA.
Ecommerce analytics connects traffic, product behavior, checkout, revenue, margin, refunds and LTV. Learn what to measure in GA4 and how to use data for profitable growth.
Google Data Studio is now Looker Studio. Learn how to build marketing dashboards with GA4, Google Ads, Search Console, Sheets, BigQuery and blended data.
Payment gateway, bank and hosted checkout referrals can overwrite attribution in GA4. Learn how to fix them with unwanted referrals, cross-domain measurement, checkout testing and ecommerce validation.