Strategy
Blue-ocean strategies, acquisition-channel selection, budget decisions + brand positioning in the AI Search era. Articles from the Space Ads team.
A practical guide to Marketing Mix Modeling in 2026: when MMM makes sense, how Google Meridian and Meta Robyn compare, what data is needed, and how to run a realistic pilot.
A practical guide to incrementality testing, geo experiments, Conversion Lift, iROAS and Meridian GeoX for teams that no longer trust platform attribution alone.
A practical guide to agentic AI in marketing: what AI agents are, how they differ from automation, which agency workflows to automate first, and how to keep control.
A practical guide to AI ad copywriting: how to brief ChatGPT, Claude and Gemini, write prompts for Google Search, Meta, TikTok and email, and validate AI-generated copy before testing.
A practical Black Friday 2026 planning guide for e-commerce teams: September-to-November timeline, Google, Meta, TikTok and retail media structure, budget rules and tracking checklist.
A practical guide to ChatGPT Ads in 2026: rollout countries, supported accounts, ad placement, CPC buying, privacy rules, measurement and how brands should prepare for pilot campaigns.
A practical comparison of AI video generators for advertising: Google Veo, OpenAI Sora, Kling and Runway, with workflow advice for paid social, UGC-style creatives and agency testing.
Storytelling in marketing uses narrative structure to explain a customer problem, transformation and result. Learn how to use it in ads, landing pages, ecommerce, B2B and case studies.
Benefit-led copywriting translates features into customer value. Learn feature vs advantage vs benefit, with examples for ads, ecommerce, B2B, landing pages and CTAs.
Effective ad copy connects intent, benefit, proof, offer fit and CTA. Use a clear brief, channel-specific variants, claim control and landing-page continuity.
Brand marketing builds recognition, trust, memory and preference so a company is easier to choose when buyers enter the market.
Inbound marketing attracts potential customers through useful content, SEO, education, trust, email, CRM and customer experience instead of only interruptive promotion.
Magento and Adobe Commerce can power complex ecommerce, but the decision should depend on catalogue complexity, B2B needs, integrations, team ownership and total cost.
The AIDA model structures marketing messages around Attention, Interest, Desire and Action. Use it for ads, landing pages, emails, product pages and sales messages.
Q-commerce is quick commerce: fast local fulfilment built on nearby inventory, dense demand, mobile UX and last-mile economics that actually work.
M-commerce is commerce shaped by mobile behavior: mobile websites, apps, payments, checkout, social traffic, lead forms and mobile-first customer journeys.
The 7Ps marketing mix expands the classic 4Ps with People, Process and Physical Evidence. Learn how to use it to audit offer, price, channels, trust and customer experience.
A marketing plan connects goals, audience, value proposition, channels, budget, timeline and KPIs. Learn how to write a practical plan that guides weekly decisions.
A target audience is more than demographics. Learn how to define customer segments using needs, intent, behavior, CRM data, value, buying journey and decision context.
A marketing budget should be built from business goals, margin, CAC, LTV, channel role and testing needs. Learn how to plan media, creative, analytics, CRO, brand and retention spend.
Precise ad targeting is not just narrow audiences. Learn how to match audience, message, funnel stage, first-party data, conversion signals and creative so campaigns reach the right people at the right moment.
Digital marketing connects SEO, paid media, social, content, email, analytics, CRO and automation into one measurable growth system. Learn what it includes, why it matters and how to build a practical strategy.
There is no single best online advertising channel. Learn when to use Search, social, video, Performance Max, Shopping, remarketing and content based on demand, funnel stage, budget and measurement.
4P marketing means Product, Price, Place and Promotion. Learn how the marketing mix works, why promotion is only one part of strategy and how to audit the 4Ps.