Conversion Optimization
What Is a Chatbot and How Does It Work?
A chatbot can answer questions, qualify leads and support users when it has reliable knowledge, clear limits, privacy controls and human escalation.
13 min read
Space Ads Knowledge base
Marketing tactics you can use
Browse guides, analysis and checklists from our work on e-commerce and premium-brand accounts: Google Ads, Meta Ads, GA4, SEO, CRO and strategy. Less theory, more practical thinking you can turn into action.
Strategy
What Is a Sales Funnel and How to Use It?
A sales funnel helps organise content, campaigns, sales activity and measurement around the stages people pass through before and after conversion.
13 min read
Conversion Optimization
How to Use Pop-Ups Without Hurting UX or SEO
Pop-ups can improve conversion when they are relevant, accessible, easy to close and measured against real business impact.
13 min read
Meta Ads
Meta Andromeda — What It Is and How to Adapt Your Meta Ads in 2026
Meta Andromeda is Meta's ads retrieval system, but advertisers cannot optimise it directly; they influence it through cleaner signals, distinct creative, stronger catalog data, simpler structures and business-level measurement. This 2026 guide explains the official Andromeda, GEM and Adaptive Ranking Model context, then turns it into practical Meta Ads decisions for ecommerce, lead generation and B2B.
18 min read
Strategy
Content marketing, a way to build a professional image of the company
Content marketing is a long-term strategy for building trust, demand and search visibility through useful content. This 2026 guide explains strategy, topic clusters, E-E-A-T, AI search, distribution, measurement and practical use cases for e-commerce, B2B and services.
14 min read
Strategy
What is evergreen content and why do you need it on your blog?
Evergreen content stays useful long after publication because it answers recurring questions. This 2026 guide explains evergreen topics, SEO and AI search value, refresh workflows, e-commerce use cases and common mistakes.
12 min read
Conversion Optimization
The latest trends in designing websites / e-commerce platforms
Modern website and ecommerce design is less about chasing visual trends and more about making the offer fast, accessible, mobile-friendly, crawlable, measurable and easy to buy from. This guide explains how Core Web Vitals, WCAG-informed UX, CRO, structured content, AI search readiness, product data and platform architecture should shape a redesign.
18 min read
Email Marketing
The e-mail marketing secrets. How to make a mailing campaign that will convince customers to buy.
Effective email marketing needs permission, segmentation, deliverability, clear offers, automation and measurement that goes beyond open rate.
17 min read
Meta Ads
What is PPC — The Ultimate Guide to Pay-Per-Click Advertising
PPC is performance advertising bought through auction-based platforms, but the real goal is not cheaper clicks. It is profitable demand, clean measurement and better business outcomes.
17 min read
Google Ads
Google Marketing Platform's DV360: Everything You Need to Know
Display & Video 360 (DV360) is Google Marketing Platform's enterprise programmatic buying platform for teams that need inventory control, CTV, private deals, Floodlight measurement, audience governance and programmatic workflows. This guide explains how DV360 differs from Google Ads, when the business case is strong and what must be ready before launch.
17 min read
Meta Ads
Why Brand Awareness Matters and How to Build a Successful Campaign
Brand awareness is not only reach. Learn how to build recognition and recall, choose channels, measure brand lift and branded demand, and connect awareness with performance marketing.
18 min read
Meta Ads
How to Hide FBCLID From Your URL & Why It’s Actually Important?
FBCLID is not just URL clutter: it can be useful for Meta measurement while also making GA4 page reports and shared URLs messy. This guide explains how to clean fbclid from analytics and canonical URLs without breaking Meta Pixel, Conversions API, UTMs, CRM attribution or other click IDs.
15 min read
Google Ads
How to fix googleads.g.doubleclick.net sources and tpc.googlesyndication.com in Google Analytics
Fix googleads.g.doubleclick.net and tpc.googlesyndication.com referrals in GA4 by checking auto-tagging, gclid redirects, Google Ads linking and unwanted referrals in the right order.
13 min read
Google Analytics
Referrals from banks and payment intermediaries in Google Analytics - solution
Payment gateway, bank and hosted checkout referrals can overwrite attribution in GA4. Learn how to fix them with unwanted referrals, cross-domain measurement, checkout testing and ecommerce validation.
14 min read
News
SPACE ADS Named Top Advertising & Marketing Partner in Poland by Clutch
Space Ads' 2019 Clutch recognition is best read as historical proof, not a live ranking claim. This updated guide explains what the award meant, how to verify agency credibility in 2026 and why reviews, measurement discipline, ownership, case studies and commercial fit matter more than a badge alone.
13 min read
News
Workshops about WordPress and WooCommerce on SKN E-commerce PUEB
Space Ads' May 2019 WordPress and WooCommerce workshop for SKN e-Commerce PUEB is an archived event note updated with 2026 context. The guide explains what the session covered and how modern WooCommerce education should now include platform choice, performance, security, consent, GA4 ecommerce tracking, checkout UX and paid-media readiness.
13 min read